MoMo – Mobile Marketing and Advertising
Mit Marcus Ladwig und Sandra Frielingsdorf (Peperoni) sowie Dr. Michael Stepping und Richard Sotke (avinotec) war ich auf dem Mobile Monday zum Thema „Exercise in Mobile Marketing and Advertising“ in Frankfurt unterwegs.
Agenda:
18:30 Compendium Mobile Marketing mit Jens Klemann, Managing Partner, STRATECO GmbH & Co. KG Gesellschaft für strategisches Consulting and Bernhard Steimel, Inhaber, mind Business Consultants
18:45 Mobile Advertising Campaigns, Heiko Kasper, Senior Manager Mobile Advertising, YOC AG
19:20 Adtronic, new advertising possibilites on mobile phone displays, Mikko Linnamäki, CEO, Liquid Air Lab GmbH
19:55 Usability as driver for traffic on mobile websites (eBay, Bild, Spiegel and kicker), Christian Reitz, CTO, Netbiscuits
Afterwards Mobile Monday Demo and Networking Night (snacks & drinks)