Maciej Kuszpa an der FernUni Hagen
Maciej's Einblicke in Forschung, Lehre, Verwaltung und Campusleben an der FernUniversität in Hagen
Digital marketing exposition & conference Today I visited the dmexco 2009 – digital marketing exposition & conference – in Cologne for some chats, but also to get a feeling on the overall mood in the german marketing industry. As always it was also great to meet some old contacts like Matthäus Krzykowski (mobile facts), Philipp Deprez (Smaato) weiterlesen…
Smaato Mobile Advertising Award Tonight we joined the Smaato Mobile Advertising Award 2009 Launch Mixer at the Rodeo Berlin Postfuhramt. As usual it was great to meet some ‚old‘ pals like Zoe Adamovicz, Stefanie Hoffmann, Bena Roberts, Marc O. Schmoeger, Sarik Weber, Christian Geissendoerfer or Russell Buckley and Andy Smith – and of course the Smaato team weiterlesen…
Many Aspects to consider by Optimizing Inventory Some days ago I wrote about Whom should Mobile Social Networks partner with in Mobile Advertising and today I would like to share some experience from the perspective of a publisher with three mobile advertisement optimizer; smaato.com, admarvel.com and nexage.com (now yahoo advertising). Beside smooth technical integration the weiterlesen…
BarCamp in focus on the mobile industry The first Mobile BarCamp in Germany was located in the Faculty of Computer Science at the University of Dresden and after a big round of introductions we got the session proposals for the first day. The first session I visited was hosted by Willi Schroll (Strategic Labs i.G.) about Mobile weiterlesen…
Smaato Mobile Advertising Award Ceremony Another busy day at the Mobile World Congress with some interesting talks with some great people from especially the mobile advertisement industry like Fabio Pezzotti (mobango), Sarah McCluskey (4th-screen), Peter Bewsher (funkysexycool) and Jonathan MacDonald (OgilvyOne). In the evening I joined the Smaato Party named Mobile Media TweetUp in collaboration with SIMYO and weiterlesen…
The Mobile Advertising Ecosystem There are several business models for Mobile Social Networks (MSN). Asking users to pay for either community membership or for premium content like virtual goods are two examples. Lately, a few players have been experimenting with different premium models. Nevertheless, it seems to me that our market segment still favours the weiterlesen…
Finalist for Smaato Mobile Advertising Award Today we got an email from Smaato: Congratulations! You are a finalist of the Smaato Mobile Advertising Award 2008! 108 companies participated to win this Award and now there are 11 finalists left (in alphabetical order): aka-aki, Buzzd, DialPlus, FISHLABS, Fring, FunkySexyCool.com, Peperoni, Qeep (by Blue Lion mobile), Skout, Tourspot weiterlesen…
Mobile Advertisement rocks at CTIA Today my meetings were in focus on Mobile Advertisement. I had some interesting talks with companies like AdMob, JumpTap, Medio, mkhoj, Quattro Wireless and Smaato. During the day we also had a visit by Kedric van de Carr from vator.tv for a interview. In the evening we went to a smaato reception weiterlesen…